Data Protection Information for PUMA Teamwear “PUMA Kit Factory”
This Data Protection Information provides information on the processing of your personal data by PUMA SE (hereinafter “PUMA”, “we” or “us”) whenever you visit this website and use the Puma Kit Factory tool.
1. Scope, data controller, data protection officer and definitions
1.1 Scope of this Data Protection Information
This Data Protection Information applies to the use of the PUMA Kit Factory website (“Website”) provided to you by PUMA under the domain “pumateamwear.com”. Data processing on websites of other companies within the PUMA Group are not covered by this Data Protection Information.
1.2 The Controller for the processing of your personal data
Unless otherwise specified in this Data Protection Information, the Controller for the processing of your personal data is:
- PUMA SE
- PUMA Way 1
- 91074 Herzogenaurach
- Email: firstname.lastname@example.org
1.3 Contact details of the Data Protection Officer
Please send any questions concerning data protection to:
- Data Protection Officer
- PUMA SE
- PUMA Way 1
- 91074 Herzogenaurach
- Email: email@example.com (Please note: for exercising your data protection rights please use the email addresses referred to in Section 8 to 9!)
This Data Protection Information is based on the following terms under data protection law, which we have defined to facilitate understanding.
- GDPR means Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).
- Recipient means a natural person or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular enquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by the public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing; Examples of possible recipients: IT services providers or adverting partners; for more information please refer to Section 4)
- PUMA Group means all enterprises that are affiliated with PUMA SE pursuant to Section 15 Aktiengesetz [German Stock Corporation Act]. Personal data means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Examples of personal data: Name, contact details, IP addresses.
- Controller means the natural person or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law. For the data processing activities described in this Data Protection Information, the Controller is PUMA SE (Section 1.2.).
- Processing means any operation or set of operations which is on personal data or on sets of personal data, whether or not by automated means such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
2. Purposes and legal bases of our processing of your personal data
2.1 Processing of your data when you visit the Website
If you visit this Website without registering for an account, or otherwise actively transferring information to us (purely for informational purposes), we process your personal data for the following purposes and by virtue of the following legal bases:
2.1.1 Provision of the Website and IT Security
We process your personal data that are technically necessary to allow us to provide the Website to you and to guarantee stability and security when you visit the Website. This includes the following personal data:
- Requested files, transferred data volumes, downloads/ file exports
- Geographical location
- IP address
- type and version of browser
- operating system and platform
- the complete Uniform Resource Locator (URL)
This data processing is necessary for the purpose of our legitimate interest to guarantee IT security (legal basis: Art. 6 (1) sentence 1, lit. f GDPR). The data is immediately anonymised by shortening the IP address to not establish a connection to the user.
2.1.2 Provision of a localised Website
We also process your personal data that are technically necessary to allow us to provide you with a localised version of the Website, in particular with regard to the language. This data processing is necessary for the purpose of our legitimate interest to adapt the Website to your needs (legal basis: Art. 6 (1) sentence 1, lit. f GDPR).
2.1.3 Website Analytics
This data processing is based on your consent (Legal basis: Art. 6 (1) sentence 1, lit. a GDPR).
Google Analytics Opt-out:
You can prevent the processing of your usage data (including your IP address) by Google Analytics generally, by downloading and installing the browser add-on available at the following link:
In addition, you can also prevent Google Analytics from collecting your usage data on our websites by clicking on the following link:
In this case a persistent opt-out cookie (name: “ga-disable-UA-[…]”) is set in your current used browser, that prevents your data from being recorded in the future when you visit our websites with this specific browser. If you use another browser, Google Analytics will be in principle enabled, unless the opt-out cookie is also set in this browser. Please note, that Google Analytics will be enabled again, if you delete the abovementioned opt-out cookie in your browser.
2.2 Registration and setting up a user account
When you visit the Website, you can create a user account. The registration for a user account requires you to provide personal data. Optional fields are marked accordingly in the form. This data processing is necessary for the performance of a contract (provision of a user account) with you (legal basis: Art. 6 (1) sentence 1, lit. b GDPR).
2.3 Sending and responding to queries
We also process your personal data when you send us a query via e-mail. This data processing is, depending on the subject matter of your query, either necessary to reply to your query (legal basis: Art. 6 (1) sentence 1, lit. b GDPR) or necessary for the purpose of our legitimate interest to respond to your information request / complaint (legal basis: Art. 6 (1) sentence 1, lit. f GDPR).
Most of the cookies are session-cookies, which are deleted automatically after each visit. Permanent cookies are automatically deleted from your computer when they are no longer valid, which is usually after six months, or they delete themselves before validity has ended.
3. Retention and erasure of your personal data
We store your personal data only for as long as it is required for the applicable processing purposes. As soon as the data for the purposes is no longer required, we might keep your personal for the length of time, during which you can assert claims against us or we can assert claims against you (the statutory period of limitations is generally three years, starting with the end of the year in which the claim arises, e.g. the end of the year of purchase).
In addition to this, we store your personal data for as long and to the extent we are obliged to do so by law. Corresponding obligations of proof and retention can be found, inter alia, in the German Commercial Code, the German Tax Code and the German Money Laundering Act. The retention periods may accordingly last up to ten years.
4. Transfer of personal data and the categories of recipients
Your personal data may be transferred / disclosed to the following categories of recipients:
- If you submit a request for proposal at our Website to customize our products, your personal data will be forwarded to our authorized sellers, who will contact you in order to respond to your request. The respective data transfers to such recipients are based on the performance of a contract with you (legal basis: Art. 6 (1) sentence 1, lit. b GDPR).
- Other companies within the PUMA Group within the scope of a group-internal, collaborative process. Such data processing, where applicable, is necessary for the purpose of our legitimate interest to run our administration activities efficiently and collaboratively, and to improve our products and services (legal basis: Art. 6 (1) sentence 1, lit. f GDPR).
- IT service providers who prepare the tools and databases for the Website and services in relation to our websites (legal basis: Art. 6 (1) sentence 1, lit. b, f GDPR).
- For the analysis of your behaviour on our website, we transfer your personal data to specialised service providers. Data is transferred to third party countries. In order to guarantee adequate protection of your personal data, EU standard contractual clauses within the meaning of Art. 46 (2) GDPR are used. You can find information on EU standard contract clauses at https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
- In the case of legal disputes, we transfer your data to the competent court and, if you have engaged a lawyer, to the latter, in order to conduct the legal dispute. This transfer of personal data is necessary for compliance with a legal obligation (legal basis: Art. 6 (1) sentence 1, lit. c GDPR) and/or for the purpose of our legitimate interest in the establishment and exercise of legal claims (legal basis: Art. 6 (1) sentence 1, lit. f GDPR).
- In addition to this, we only transfer your personal data if we are legally obliged to forward such data (e.g. to police authorities within the scope of criminal investigations or to the data protection supervisory authorities). This transfer of personal data is necessary for compliance with a legal obligation (legal basis: Art. 6 (1) sentence 1, lit. c GDPR).
5. Obligation to provide personal data
Certain personal data is necessary for the initiation, performance and recession of a contractual relationship, as well as the fulfilment of related contractual and legal obligations. The same applies to the use of the Website and the various functions within. Please be aware, that the use of the Website and the underlying contractual relationship cannot be guaranteed without the provision of the above-mentioned personal data.
Your personal data will not be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects.
7. Right to object to data processing based on legitimate interests
If we process your personal data according to Section 2 of this Data Protection Information on the basis of our legitimate interests (legal basis: Art. 6 (1) sentence 1, lit. f GDPR), you can object to the respective data processing at any time on grounds relating to your particular situation by sending your request to firstname.lastname@example.org. We will then no longer process your data for this / these purpose(s) unless our legitimate interests in processing overweighs or the processing serves to establish, exercise or defend legal claims.
If you object to the processing of your data, we will process any collected personal data in this context in order to respond to your request. This data processing is necessary for compliance with a legal obligation (legal basis: Art. 6 (1) sentence 1, lit. c GDPR).
8. Your other data protection rights
In accordance with the GDPR, you may demand at any time that we:
- provide you with information on your personal data that we process (Art. 15 GDPR),
- rectify (Art. 16 GDPR),
- erase (Art. 17 GDPR),
- restrict (Art. 18 GDPR) and/or
- export (Art. 20 GDPR)
any of your personal data stored on our systems.
Please send your request either by email to email@example.com or in writing, to PUMA SE, PUMA Way 1, 91074 Herzogenaurach Germany.
If you exercise these rights against us, we will process your personal data in order to respond to your request. This data processing is necessary for compliance with a legal obligation (legal basis: Art. 6 (1) sentence 1, lit. c GDPR).
Irrespective of your abovementioned rights, you can lodge a complaint with a data protection supervisory authority, if you are of the opinion that the processing of your personal data by PUMA violates the GDPR (Art. 77 GDPR).
9. Online Offers to Children
Persons under the age of 18 are not allowed to provide us with any personal data or submit a declaration of consent unless they have the express permission of their parents or legal guardians. We would like to encourage parents and legal guardians to participate actively in the online activities and interests of their children.
10. Links to third parties
On the Website links to third-party websites are – visibly – included. As far as links to websites of other providers are available, we have no influence on their contents. Therefore, no guarantee or liability can be assumed for these contents. The respective provider or operator of these sites is always responsible for the contents of these sites. The linked pages were checked for possible violations of law and recognizable infringements at the time of linking; illegal contents were not recognizable at that time. However, a permanent control of the contents of the linked pages is not reasonable without concrete evidence of a violation of the law. If we be-come aware of any infringements of the law, such links will be removed immediately.
11. Changes to this Data Protection Information
The provisions of this Data Protection Information shall apply in the version in force at the time the Website is visited and the service is used. We reserve the right to supplement and modify the content of this Data Protection Information. The updated Data Protection Information applies from the time, in which it was published on the Website.